The merger was preceded by a production partnership between Cloetta and Fazer Konfektyr that lasted throughout the 1990s. Both companies had also expanded their business through acquisitions, as popular wisdom said that big companies were better equipped for the future than small ones.
Cloetta share
In 1994 Cloetta’s class B share was introduced on the Stockholm Stock Exchange. The arrival of the EU created a more open business climate and led to increased competition in the confectionery markets around the Baltic.
By joining forces, the ambition was to achieve scale economics and become the leading provider of confectionery products in the targeted markets. In the final moments of the previous millennium, a merger agreement was signed between Cloetta and Fazer Confectionery.
Enjoyable, valuable brands
Today Cloetta Fazer’s most valuable assets are its strong brands, which hold a special place in the hearts of consumers and are associated with everyday fun and enjoyment.
The histories and traditions of Cloetta and Fazer extend back more than 100 years in time, to 19th century Europe, when the finest chocolate was made in Switzerland, Russia and France. The company’s founders, both the Cloetta brothers and Karl Fazer, came from Swiss families and were trained by the foremost masters of their time. Driven by high quality standards and an international spirit, these young and enthusiastic entrepreneurs went on to make a lasting name for themselves.