Our brands
Cloetta Fazer has a clear focus on twelve prioritised brands, all characterised by a high degree of innovation and strong market positions. The twelve prioritised brands are Karl Fazer, Kexchoklad, Dumle, Geisha, Polly, Ässä, Tutti Frutti, Pantteri/Salta Katten, Center, Marianne, Tyrkisk Peber and Plopp.
Pantteri and Salta Katten are the same product, but are sold under different brand names in Finland and Sweden. New products are also being launched jointly under the Kexchoklad (Sweden) and Kismet (Finland) brands.
Aside from the twelve prioritised brands, Cloetta Fazer has a number of brands with strong local ties and high popularity in their respective home markets. These are popular brands with long traditions, such as Mums Mums, Bridge, Sportlunch, Tarragona, Kina, Guldnougat, Fazer Ögon, Utvalda Favoriter and Juleskum in Sweden, as well as Kismet, Suffeli, Fazerina, Pätkis, DaCapo, Jim, Fami and Omar in Finland.